5 Important Reasons Your Small Business Needs a Website

Photo via Flickr.

If you’re setting up small business, you’ve got your hands full — there’s no question about that. While ‘get a website’ may be on your list of to-do’s, following through can often seem like a daunting task.  You may have more questions than answers, or feel like you’re entering a rabbit hole of cost and confusion. The result? You put it off for ‘one day’ and before you know it, months or even years have gone by and there’s still no site in sight.


If you’re feeling a little squeamish, this is your chance to get back on track. Best of all, I’m here to help.  First, I’ll share the top 5 reasons why your small business needs a website. If that doesn’t provide enough motivation, I’ll take it one step further and explain the exact resources you can use to get started today.  


5 Reasons Why your Small Business Needs a Website Yesterday!


1. If you don’t have a website, you’re losing business.

Today’s consumers are tech-savvy and often impatient. If they can’t find what they’re looking for fast, they’re on to the next business in a heartbeat. Stats indicate that once a buyer realizes they have a need, 72% turn to Google to gather information and explore their options.

2. You can gather leads and customers while you sleep!

Once you take your business online, you’re open 24/7. You instantly expand your reach without missing a single opportunity. Day or night, your website acts as your virtual sales rep gives customers the information and motivation they need to do business with you.

3. It’s a cost-effective marketing solution.

Compared to traditional forms of marketing(newspaper ads, radio spots, mailers etc.), the return on the money you’ll spend investing in a strong, online presence makes it one of the easiest business decisions you’ll ever make — especially if you can do it yourself.

4. It provides social proof.

After referrals from family or friends, 90% of consumers turn to online reviews before making important buying decisions. While popular review sites(think: Yelp, Trustpilot, Consumer Reports, Tripadvisor etc.), play a role in influencing consumers, why not let your ‘voice’ be heard by representing yourself online in the best way possible? With your own (honest) testimonials proudly on display along with enticing images and key information, you can be your own advocate.


“Fifty-two percent of respondents go directly to a company’s website for branded content and product information, while 25% turn to social media, 22% go to third-party sites and 8% read company blogs.”– ama.org.


5. Your customers expect it.

Potential customers are looking for your business, as we speak. Be there for them and give them every reason to choose you over the competition. Speaking of the competition,  I can guarantee you they’re already online trying to entice the very customers you’re looking for. To learn what consumers want on a website, take a moment to review this 10-point checklist from entrepreneur.com.

They say, ‘knowledge is power.’ Now that you know WHY you need a website, HOW are you going to build one without breaking your small-business budget?


How to Build a Killer Website Today  


Using a website builder like Wix is my recommendation for building a professional online presence as quickly and easily as possible.  Starting with one of Wix’s professionally  designed template means your site will looking stunning right out of the gate. Even with no technical skills, you can follow along with my video setup guide as I walk you through from the initial sign up, to the thrilling moment you launch your site for all the world to see.


Be sure to send me a link to your brand new site so we can celebrate your success and remember, if you hit a snag, I’m only a chat/email away.