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As I write this post, the U.S. is heading into Small Business Week. This initiative ‘recognizes the critical contributions of America’s entrepreneurs and small business owners.’
Around the globe, small and medium enterprises account for “90 percent of businesses and more than 50 percent of employment.”
With those stats in mind, it’s no wonder that my most popular tutorial is how to build a business website. I love helping small business owners build an online presence and take it one step further by equipping them with the tools they need to stand out from the competition.
Speaking of tools, have you ever thought about adding a blog to your business website? Wondering if a blog is worth the effort and exactly what value it adds to your business?
By the end of this post you’ll have the answers to these questions and learn how a blog can:
- Boost your search results
- Promote your business
- Help you get to know your customers
- Build credibility in your industry
Boost organic search engine results
Most business websites have a fixed amount of pages. Naturally, these pages will include the basic pages I discuss here. You may tweak these pages from time to time, but for the most part they’re what we call ‘static’ pages; pages with information that more or less remains the same over time.
The idea of a blog is to have an area of your website where you post or write content regularly. Each time you do this, you’re adding fresh information to your site and this is a signal to Google and other search engines that your website is active and that they should be checking in frequently to see what new content to surface. As you consistently put out valuable information, your chances of being found in organic(not paid) search results increases, helping more people to find your website.
Promote your business(for free)
By now you understand the value of social media and likely have various accounts(Facebook, Twitter, Instagram, etc.) set up to match your business. Nevertheless, you may struggle with the content of your social media posts. If so, a blog can help.
A blog provides a steady source for relevant content about your business. You can promote entire posts or snippets of information yourself and encourage others to do the same. When they do, you’ll be exposing your business to an even wider audience, in essence getting your customers to advertise for you — for free!
Learn more about your customers
Blogging is an excellent opportunity to engage with your customers. Try to encourage conversation by ending your posts with a question. Read and respond to comments, you’ll learn a lot in the process and find out what people are looking for. Doing this will make your visitors feel important and create rapport and trust that will only build over time.
Use what you learn to inspire future posts, and think about using the blog to reward your customers with a special promotion or even a giveaway. Give them a reason to keep coming back and you can be sure they will.
Establish your credibility
If you want to establish credibility in your particular industry, a blog is a surefire way to get there. Your ongoing efforts to provide useful information will set you up as the ‘go-to’ expert in your field and this goes a long way when it comes to turning casual visitors into paying customers.
Blogging: it’s worth the effort
The work you put into each post can have long term effects:
“Once you hit that publish button, it’s forever there for new visitors to see – tomorrow, next week, or even years form now.” — Pat Flynn, Smart Passive Income.
Set a blogging schedule that works for you and then think of each post a chance to solidity the relationship you have with your existing customers, prove your authority, gain trust, and put your business in front of even more people!
Stay tuned for more blogging tips as well as how to add a blog to your Wix website.