Add your logo
Congratulations! You made it through Step 1, and now it’s time to bring you up to speed on some important details that will make your site stand out from the rest.
In this step, we’re going to get started with a discussion on logos and then I’m going to share a few tips on customizing your design.
As you may already know, a logo is a visual representation of your business. If you think of well-known logos, perhaps ‘golden arches’ or a certain ‘swoosh’ may come to mind. You’ll immediately think of the businesses associated with these logos and what they represent.
That’s the power of a logo.
Why do I need a logo?
You may not be a multi-billion dollar conglomerate(at least not yet), but nevertheless, your logo is just as important.
You know what they say about first impressions. Yes, a well designed, professional-looking logo builds trust and encourages customers to do business with you. A good logo sends the right message to potential customers helping them to choose you over the competition.
If you already have a logo, feel free to skip ahead to the how-to section below to learn how to upload it to your site. If not, read on to find out how to source a spiffy logo to add to your new Wix site.
Help! How do I get a logo?
Worry not, coach Leah is here to help.
No matter what your budget is, sourcing a great logo designer is not as hard as you may think.
Some people like to go local by using a small graphic design shop or print shop in their area. If you go this route, get in touch with other small businesses with great looking logos to find out who they recommend.
Another pocket-friendly option is to find a freelancer on a site such as Fiverr. If you have a little more to spend, I recommend checking out 99designs. Read on as I bring you up to speed on getting the most out of each platform.
Tips for getting a great logo from Fiverr
Whether you choose a local provider or a freelancer, you’ll want to make sure you do your homework by gathering samples to help the designer understand exactly what you’re after. The more clear you are on your vision, the easier it will be for the designer to meet, and hopefully exceed your expectations.
As the name Fiverr suggests, you can find a wide range of freelance talent starting at just $5.00!
Use the search feature to type in “logo design” and up will pop a slew of providers for you to choose from:
From here, you can click through to read the freelancer’s profile, view samples of their work and read reviews from previous customers. This is very important so take your time to find the right fit. I’ve circled the important areas to look for in the screenshots below.
When you find a designer you like, be sure to compare their plans so you know exactly what you are paying for and how many edits are included. If you have a question, you can click “contact me” to connect with the freelancer. In my experience, freelancers are very helpful and glad to answer any questions you may have. Communicating beforehand can help you spot any issues so you can move onto another provider if something doesn’t seem quite right.
Once you’re ready to make your purchase, head on over to the checkout area and you’ll have several options for payment. The freelancer will be in touch and you can take it from there.
A tip on file format: Wix suggests using a .png format for a logo with a transparent background, and .jpg for a non-transparent background. File sizes need to be 15mb max. If these terms are unfamiliar, fear not, your designer will know exactly what they are.
Tips for finding a great logo using 99designs
If you have a little more to spend, I highly recommend you check out a great service called 99designs. 99designs brings together talented designers from all over the world who compete in a contest to create your logo. It’s a great way to get a professional design and it makes the process fun too.
To begin, head on over to 99designs.com and click “Get Started.”
After that you’ll come to a screen where you’ll provide important details about the type of business you have and what you need designed. Provide as many details as possible so the individual designers get a solid idea about the style of logo you’re after.
Next, you’ll choose your package taking note of what’s included at each price point.
Now for the fun part. Launch your contest and let the professional designers work their magic to create a logo you’ll love.
The designs will start rolling in and you can view any new submissions by logging into your 99designs account. At this stage, you’ll be able to use ratings, comments and private messages to help designers tweak their designs to achieve that perfect logo you’ve been looking for.
The contest period lasts for 7 days, so the turnaround time is impressive for the quality of work that’s being done. Once it ends, you’ll get to pick your favorite design and crown the winner of your design contest. At that point you get full copyright to your logo and can go ahead and download it to use as you wish. The winning designer gets the prize money and it’s a win-win all around.
Okay, you’ve got a winning logo in hand. Now, for the exciting part….
How to Upload your Logo to Wix
- On the left side of the editor, click “My Uploads.”
- Click “Images.”
- Click “Upload Images.”
- Select your logo file from your computer.
- Click “Open.”
- Drag and drop the image onto the header.
Once you’re done, sit back and admire your new logo that you sourced and uploaded yourself.
Customizing Your Design
In most cases, Wix users are happy with their ‘out-of-the-box’ website template. Sometimes though, there may be something you want to move or change, something that’s not possible using Wix’s editor alone.
This is where hiring a web designer is a good idea. A design professional can help you make those final tweaks and adjustments for a site that’s truly your own.
Web designers can be found on Fiverr, but I also recommend another excellent resource and that is a freelance site called, Upwork.
In Step 5, I’ll explain how to source a freelancer on Upwork. In the meantime, carry on with the next step — you’re doing great!
- Why images matter
- How and where to find images for your website
- How to properly credit your images
- Insider tips on working with images