Content is the fancy word for the written information on your site. I want you to think of content as your special opportunity to speak one-on-one with your potential customers.
Will you make a great impression and motivate them to action, or will you leave them with question marks and furled brows?
Do the job right and your content will bring you paying customers while you sleep! Now you’re listening….the next question is:
Do it Yourself or Hire a Professional?
Since your content represents you 24/7, it’s not hard to see why hiring a professional is a good investment. Leaving your content to a professional copywriter frees you up to concentrate on other aspects of your website. Content writers know what works for each page on your site, and how to craft content that will hold your visitors attention and lead them to take the next step.
Some site owners prefer to write their own content so they can be authentic and express their own unique voice. Going this route will save you some money and give you the flexibility to change things up anytime, without added cost.
Hiring a Content Writer/Copywriter. Where and How to Find the Right Fit.
If you feel a little overwhelmed at the thought of writing your own content, no worries! You can find a qualified freelancer and leave the job to the pros. Personally, I like to use a site called Upwork — it’s a melting pot for a variety of freelancers to suit any budget. Below is a screenshot of the homepage. Click “How it Works” to watch a nifty video that explains the process from start to finish.
The great thing with Upwork is that It’s free to sign up and the process of posting a job is very straightforward, with helpful guidance from Upwork along the way.
When you post your job, make sure you clearly explain what pages you want written, the deadline date and any other specifics crucial to the job. Upwork will even suggest qualified freelancers for you to consider. You can state your budget and allow freelancers to submit an application/proposal or invite specific contractors yourself.
How to find the best freelancer:
- Browse the freelancer’s Upwork profile where you’ll see their ratings, job success scores, portfolios, reviews and more.
- Review proposals and evaluate the bids. Clients may offer to do the work but bid at a higher rate than you’ve posted. It’s up to you to decide.
- Schedule a chat with any potential hires to ask specific questions and get a feel if they are the right fit for your project. Keep in mind that open, respectful communication goes a long way to a 5-star relationship.
Note: Expect to pay 25$ – $50 per page and up depending on the contractor’s background and work experience. Think in terms of value as opposed to simply focusing on price alone.
Dealing with Content Writers – Do’s and Don’ts
Do: Clearly explain what you want written and the approximate length of each page. Clarify how many edits are included in the fee. If you have a sample of a page you like, send it along. Outline all the important details about your business to minimize questions and help your contractor do the best job possible. Respond to any questions in a reasonable time frame.
Don’t: Hire someone just because they offer the lowest price – you could get what you pay for. Avoid hiring at the last minute, freelancers are often juggling many projects and will appreciate a reasonable turn-around time. Do not add to the project unless you have discussed this with the contractor and are prepared to pay an additional fee.
The Project is Done. Now What Do I Do?
Once the project is done and you’re satisfied, you’ll need to initiate the payment for fixed-price contracts. For hourly contracts, you are billed automatically the next billing period. Upwork bills in U.S. funds and there are a variety of payment options which you would have set up beforehand.
Right after the contract is closed, both you and the freelancer will be able to leave a rating and written review. Take a few moments to do that, your freelancer will appreciate it and so will future clients just like you.
Hey, if you have any extra questions about Upwork, feel free to give me a shout. I’m here to help.
Writing Your Own Content. How to Maximize the 4 Most Important Pages on Your Site.
If you decide to tackle your content on your own, here are 4 key pages you’ll want to keep in mind as well as some tips to help you maximize their impact.
Home page – This is the first page people will see when they land on your site. The content on this page doesn’t need to be lengthy, but it should answer two key questions: 1) Why am I here? 2) What do I need to do? Start with a big headline and ensure the information flows logically so that it’s very clear what they need to do next. A call-to-action (CTA) is the most important component of a web page and each and every page should have one.
About page – After the homepage, your About page is very likely the next page your visitor will click on to find out more. While the page is called “About Us,” it’s really about your visitor. Share your backstory but make it clear how your business can help them. Don’t forget to round out the page with another CTA.
Services page – If you run a business, a services page is your opportunity to explain what you do and the unique value you offer. Focus on the benefits of doing business with you and as you write, keep the needs and pain points of your ideal customer in mind. Try your best to reinforce what you say with something specific, like an award, certification, or number of years of experience. Finally, make sure to incorporate a CTA to prompt your visitors to take the next step.
Contact page – Fairly straightforward. If someone wants to ask a question or do business, they need to know how to get in touch. Things to include here: an email address, phone number, map, mailing address etc. Wix makes it easy to add a contact form. If you add one, test it out to make sure it works. Add a sentence or two to thank your visitor and motivate them to get in touch.
A Final Word on Adding Content
Whether you choose to do it yourself or hire someone to write your content for you, the end result is the same. You’re making a giant leap forward in your site’s effectiveness which together with your beautiful images and professional template, will yield BIG results.
Stay tuned for Step 6 (our final step, woot!) where I explain a few things you can do to maintain your website to keep it in tip-top shape as time goes on.
- Keep your content fresh
- Add new images
- Stay mobile-friendly
- SEO tips
- How to promote your website and more!