How to find photos
Okay, guys….so far so good? Awesome. Let’s move on to photos shall we?
If you really want your business to shine online, spending time sourcing and uploading eye-catching images is key.
Why are images so important?
Simply put, images help your visitors feel comfortable from the moment your site pops up in their browser. With 65% of us categorized as “visual learners,” the right images can make the difference between someone sticking around to find out more or clicking away to be forever lost in the consuming darkness of the world wide web….
Not quite what we’re after here.
The more you can do to connect with your visitors, the greater the chance they’ll take the next step to contact you for more information and even better, to follow through and do business with you.
Finding Photos – How and where to source awesome images for your website
If you’re a photographer or an artist, this might not be such a big issue for you. Your website will likely be filled with high quality images of your own work. In that case, you simply need to upload them in the correct format, position them and you’re done.
On the other hand, you may be in a service-based or other type of business where you’ll need to find suitable photos you can use without issue. Either way, it’s not hard to find many online photo sourcing sites where you can pay a small fee for top-quality images and others where equally good images can be found for free.
Let’s begin with a free source I like to use and then I’ll walk you through my recommendation for a popular, fee-based photo sharing site.
How to find a great image via Flickr. It’s easy and free!
Flickr is an image sharing website by Yahoo where people upload their images and add a license. Using the advanced search feature, you can look for what is called “creative common license,” meaning the images are free for you to use on a commercial/business blog.
Note: Using someone else’s work (ie. Images you find online) without their permission is not only wrong, it’s illegal. There’s no need to go this route (and set yourself up for trouble) when there are many, many sources for great images both free and paid.
To begin, go to www (dot) Flickr (dot) com and sign up for a free account. Good news: if you already have a Yahoo account you can simply sign in.
Next, you’ll use the search bar to enter the type of photo you’re looking for such as ‘fitness images’ or ‘sunsets’’ — you get the idea.
On the top left (see screenshot below) click the dropdown menu beside “Any license” and choose “Commercial use allowed.”
Now, you get to scroll to find an image that you want to use on your site (a.k.a. the fun part.) Once you do, click on it and look for “Some rights reserved” in the lower right. I’ve circled it for you below.
Once you click on “Some rights reserved,” you’ll come to a screen which will show you the exact license and permissions available with this image. (Since the search was only for images with commercial use allowed, you shouldn’t have any problems using the image, but, it never hurts to double check!) Here’s what that screen looks like for reference:
Now, go back to the previous page where your image is, and to the lower right you’ll see the download icon. Click on it to choose the size of your image; it will download automatically to your computer.
That wasn’t so bad was it? Before you go, let’s talk about…
Crediting your images
Once you’ve uploaded the image to your website, you’re required to to credit the owner and provide a link back to the page where you got the image You can do this with a text hyperlink.
Adding a text hyperlink in Wix is easy:
- Click the text element.
- Click “Edit Text.”
- Highlight the relevant text.
- Click the link icon.
- Select a link type.
- Enter the link details
- Click “Done” and you’re done!
A few tips to keep in mind:
- Keep Wix happy by saving/uploading your images in JPG format.
- Don’t resize your images before you upload them. Wix will do that for you to make sure you end up with the best quality image on any computer or device.
- Don’t use software to sharpen your images as they can appear oversharpened once you upload them.
Other free stock images sources to check out: Unsplash, Picjumbo, Pexels.
How to find beautiful paid stock images using iStock Photo
iStock Photo has one of the largest selection of quality stock images (they also offer illustrations video and audio!), and it’s not hard to see why they’ve earned a reputation as the go-to source for paid stock images and more.
iStock’s images are available in two collections. The Signature Collection offers their very best images and video clips not found anywhere else. The Essentials Collection is easier on the budget and showcases an array of standard stock images that get the job done.
With iStock you can purchase images using credits or image subscriptions.
Credits allow you to download files as you need them, and are made available in preset packs. iStock recommends you use credits if you have “one-off or hard-to-predict image needs.”
With an image subscription, you’ll have access to a set limit of photo/illustration downloads per month and this can save you up to 60% if you have larger or ongoing image needs.
Let’s assume you want to purchase your images using credits. To do this, you begin on the Plans and Pricing page which looks like this:
Hover over the number of credits you wish to purchase and click the green, “Buy credits” button.
After you fill out your account details and payment info, you’ll click “Pay now.”
That’s it! You’re all ready to search for the perfect image to download. Each image will cost a certain amount of credits so keep that in mind as you make your choice.
Note: Heads up, credits do expire if you haven’t used your account in over a year. Signing into your account is considered using it.
iStock photo license and crediting images – What you need to know
All images on iStock include what’s called a standard license which is ideal for single users adding images to a website, blog, social media, web and mobile applications and use in marketing campaigns. Most of you will be fine with a standard license. From there you can choose to purchase an extended license which gives you additional rights.
Unlike Flickr, you’re not required to provide a photo credit even if you use your image for commercial use. The only exception is when a photo is used for editorial purposes. In that case, you’ll need to include the following: iStock.com/Artist’s Member Name, next to the photo. Simply, find an awesome photo, buy it with your credits, download it to your site and your image is ready to make its debut on your site.
Great Photos give your site the WOW factor!
You’re going to love how your site comes to life with images. Now that you know the how-to of sourcing images, remember you can change them anytime to keep things fresh. You’re the boss!
Yes — another step under your belt – keep it up.
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